Strong Economic Impulses from Hamburg Messe and Congress

The Hamburg Messe and Congress is more than just an attractive event campus; it serves as a meeting point for innovation and a powerful economic engine for both Hamburg and Germany. A recent study by Prognos highlights the substantial economic contributions made by this venue. According to the study, the activities at Hamburg Messe and Congress secure over 7,000 jobs nationwide, generate a total revenue of 924 million euros in an average event year, and lead to additional tax revenues of 168 million euros. This recurring economic boost significantly revitalizes the city year after year. The study indicates that Hamburg Messe and Congress, with its approximately 380 employees, supports a total of 7,182 jobs across Germany, particularly benefiting those in the hospitality and transport sectors. In Hamburg alone, 4,088 jobs are permanently created, while an additional 3,094 positions in other federal states are directly linked to the congress and exhibition activities in the Hanseatic city. These events create a value-added effect of 924 million euros, with 523 million euros directly attributed to Hamburg. The remaining 401 million euros are spent throughout the rest of the country, resulting in annual tax revenues of 168 million euros, of which 15 million euros remain in Hamburg, while 153 million euros go to the federal government and other states. Heiko M. Stutzinger, CEO of Hamburg Messe und Congress, expressed his pride in the positive economic impact their events have on the community. "As a 100% subsidiary of the Free and Hanseatic City of Hamburg, located in the heart of the city, we are pleased to contribute significantly to Hamburg's prosperity as an active economic motor," he stated. Uwe Fischer, another CEO of Hamburg Messe und Congress, added, "We are not only an international showcase and representative of the Free and Hanseatic City, but our activities also provide stability and security for many thousands of families. The positive results of the study are a commitment for us to continue our successful course with vigor." The Prognos study takes into account direct effects, such as revenues from hotels and transport services due to visitors attending the exhibitions and congresses, indirect effects like the purchase of materials or food by exhibition builders or caterers, and induced effects arising from individuals who earn income through these activities and spend it on consumption. This comprehensive analysis underscores the vital role that Hamburg Messe and Congress plays in the local and national economy, making it a cornerstone of economic activity in the region.