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Scots influencer missing in Morocco tourist hotspot after checking out of hotel
Rachel Kerr, a 31-year-old travel influencer from Dunblane, has been reported missing after failing to make contact with her family since April 25, following her check-out from a hotel in Agadir, Morocco.
Morocco | Apr 29, 2026 | 1-2 min read | By Wadi News AI

Rachel Kerr, a 31-year-old travel influencer from Dunblane, has not been heard from since she checked out of her hotel in Agadir, Morocco, on April 25. Her family has expressed extreme concern for her welfare, as Rachel had been in the popular tourist destination for a work trip. The last known location of Rachel was the Caribbean Village Agadir, where she was staying prior to her sudden disappearance. Since checking out, her phone has been switched off, raising fears about her safety.
Rachel's cousin, Claire Hill, has made a public appeal for information regarding Rachel's whereabouts. She urged anyone who may have seen or spoken to Rachel in the days leading up to her disappearance to come forward. Claire stated, "Her family are extremely concerned for her welfare. Last known to be staying in the Caribbean Village Agadir, checked out on Saturday and we’ve not been able to contact her since then. Please, any information, no matter how small, is helpful."
Rachel is known for sharing travel content online and has built a significant following. She has collaborated with various brands to promote travel experiences and was planning a return visit to Agadir later this year. Her social media presence had been active until her last post on April 13, which has left her followers and family worried about her sudden silence.
The situation has garnered attention not only from her family and friends but also from the wider community, as concerns grow over the safety of travelers in foreign countries. Authorities in Morocco have been notified, and efforts are underway to locate Rachel. Anyone with information is encouraged to reach out to the family or local authorities to assist in the search for Rachel Kerr.
